Celebrate an Independent Christmas
The 'Celebrate an Independent Christmas' campaign is a new campaign, launching in 2012, a spin-off from the well-established Independent Retailer Month.
Independent Christmas focuses on engaging businesses who in turn will focus on consumers. The consumer engagement originates at the local and community level, with the retailers at the forefront, supported by local press, media, councils, town centre management and other business organisations such as Federation of Small Businesses and Chambers of Commerce.
Retailers and local business organisations in communities across the UK work together in their specific locale with the objective of drawing local people back to their cities, towns and village centres where these businesses sell goods, and services, to consumers. It is intended to be fun, but to have a very important positive social and economic impact.
Why Celebrate an Independent Christmas?
The Independent Christmas campaign, or #IndieXmas on twitter, runs for the 6 weeks prior to Christmas day, from 12th November 2012. It will include both business and consumer. Consumers will be encouraged to divert a proportion of their Christmas spending - be that on gift and food shopping, partying or pampering - with local, independent businesses. The campaign will be inclusive of the wider group of 'retail' businesses - in fact all those who serve consumers - bars, restaurants and salons as well as traditional shops.
The message to consumers will be that buying from an Independent guarantees them a more unique experience. We'll highlight that if they are looking for a bit of indulgence at this celebratory time of year, wanting to find unusual gifts, unique outfits, delicious treats, and enjoy special occasions, they should explore their local independents. This is the perfect opportunity to give independent businesses a real boost in sales; already c. 30% of their annual sales are achieved in the 6 weeks before Christmas, an incremental increase during the peak period could make a significant difference to their bottom line.
Christmas Shopping Crawls
If you are a retailer or a business that serves consumers then we can help you encourage consumers to celebrate an Independent Christmas.
We have organised Christmas Shopping Crawls throughout the UK which will provide retailers with the motivation, inspiration, practical advice and support through a combination of our marketing, PR and local activation partners to coordinate the campaign in their local area and get the message out to local consumers.
Find out about Christmas Shopping Crawls
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