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About Independent Retailer Month

Independent Retailer Month is a campaign that runs annually throughout July to highlight the important role smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole. It is led by Clare Rayner, The Retail Champion.

Who leads Independent Retailer Month?

Retail expert Clare Rayner, 'The Retail Champion', leads Independent Retailer Month in the UK. She is founder of 'Support for Independent Retail' - a source of support, advice, ideas and inspiration to help independent retailers and consumer facing businesses to get, and stay, OPEN FOR BUSINESS. She is passionate about the future of high streets, town centres and villages, and in 2013 hosted the inaugural 'Future High Street Summit'. For more about Clare Rayner see

Our message to consumers

Independent retailers and consumer facing businesses are important. They are the life-blood of our local retail centres - towns, high streets, villages. They add social and commercial value to the places we work, live and enjoy.

The value our independent traders add to our communities and our local economies has been proven. Stats show that for every £1 spent with a local, independent business, between 50p-70p circulates back into that local economy.

Buying locally supports local traders, their suppliers and the people they depend on to run their businesses. Buying locally boosts the local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow.
Shopping online or out-of-town may save a little time or a little money, but for every £1 spent only 5p trickles back into the local economy.
Buying from local, independent businesses be they shops, cafes, salons, restaurants, market traders or whatever means we each are doing 'our bit' to keep our high street, town or village centre 'open for business'. It is genuinely a case of 'use it or lose it'.
BUT this campaign isn't a 'bleeding heart' story - we want consumers to realise that ensuring a proportion of their spending is with independent businesses means they get more unique products, better service and an all-round more positive experience.

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